Monday, September 19, 2011

Notepad Project

Notepad Information


Notepad's dimensions will be 5"x7".

It will have a 1/8" bleed and a .25" margin.

Notepad will contain 50 sheets with a chip board back.

The price estimate I received from PSU's Printing and Design Services stated that it would cost 1.77$ for one notepad. To print they only need a PDF file and it would take 1 day to complete.

The purpose of the notepad is to appeal to future employers and students my age. I plan to use a mixture of vector images and type. The type will only to define the logo and contact information. I am trying to find a happy medium between professional but yet still fun enough to appeal to the younger crowd.

The call to action will relate to the QR code where the employer or interested customer will be able to scan the code and see my email and blog information.

Thumbnails

Sketch 1 is just a basic plain Jane idea. Simple Defiant Design logo QR code in the bottom corner and name in the other.







Sketch 2 was basically just an upgraded thought I had from the first design. I wanted to add more design to the pad. So same basic logo at the top corner but now at the bottom 4 more vector images have been added. It portrays a sort of evolution timeline of an idea evolving into life. I want it to portray that customers can come in with nothing more than an idea and we will be able to bring it to life for them. 



Sketch 3 is again just a more advanced version of sketch 2. Same logo in the corner as the prior two. I wanted to give the evolution timeline a little more detail. So I made the second man look a little more like the idea bubble and the end man is now pointing at the QR code. If they notice the evolution it will lead their eye right into the QR code. Also in the upper right hand corner I want to put something along the lines of "bringing your idea to life" or something along those lines.



After going through the on screen critiques I decided to break my notepad into two different ones. For the one I am going to turn in took away the border and defiant designs logo. This way it looks like a more professional notepad. This will suit my audience much better. I decided to keep the other design and just use the logo and border. So if needed I will have a different design if needed to reach an audience of my peers.

Rough for Final Notepad:


Final Notepad proof printed from PSU Printing Services:

I was a little worried that the shading I have on the evolution vector at the bottom may not have been right the first time. However it worked out as planned and the proof turned out just like I wanted it. Also I managed to shrink the QR code a little more and it still brought you to this Blog!

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