This direct mail project will consist of one layout and changing information.
It will be 5"x7"
After thinking about what the demographics would be I landed on men and women. My first thought was to do dog and cat owners but ran into a dead end on my design. These were my roughs for the cats and dogs idea. I was going to be promoting a deodorizer that got rid of all animal smells.
After that I moved on to the demographic of men and women. I am now promoting a bar. The two ploys i am using to appeal to the demographics will be beer specials for the men, and no cover charge for the women.
The front will consist of the opening line to catch the recipients eye followed by the bars logo. On the right side will be a picture of a bar scene or bottles or a bar itself, etc. On the back will be the specials which vary on the recipient. Above that will be another picture relating to a bar and grill.
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